TikTok is introducing a updated setting that allows them to reduce the volume of artificial intelligence-produced content appearing in their streams. This step comes as the company revealed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale release. This shift coincides with a rise in AI-generated material, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding channels on a popular video site only show clips produced artificially. A considerable share of this content is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its network labeled as AI-generated. Collectively, over 100 m videos are submitted to the app every day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the level of artificial media they view by accessing the content preference option in the app and choosing “AI-generated content”. Other topics that can already be modified under the filter encompass news, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to identify convincing AI-generated content, and it bans harmful fake videos of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be removed under its community policies.
Furthermore, the app will now add an artificially created label to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This measure is designed to deter users from attempting to evade the tagging system.
Educational Initiatives
The platform is furthermore launching a $2m AI literacy fund for specialists and institutions to produce learning resources about using AI responsibly. This initiative will support educational bodies dedicated to training computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, amid controversy over proposals to lay off numerous content moderators in the UK. TikTok is set to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can shield workers by eliminating the most graphic content before it is viewed by staff. The company announced a notable drop in shocking and graphic content handled by safety staff over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
